Cleaning up the heroku admin command bit to match the form used in Administration-guide.md and clarify the wording a bit.

Heroku uses the referrer URL to point at the repo that should be deployed; from this page that includes part of a path that breaks the deployment (specifically /blob/master/docs/Running-Mastodon/Heroku-guide.md).

I've replaced the vanilla address with one that includes a specific reference to the root of the repo